Nearly 60% of Dutch citizens have a chronic disease. A significant portion of these illnesses can be prevented through a healthy food and lifestyle. However, embracing a healthy lifestyle can be challenging. Temptation lurks everywhere, food education is lacking at school, and in our environment it’s just easier to make unhealthy choices than to make healthy ones. Over 70% of the products in supermarkets are ultra-processed, which has been linked to chronic diseases. Moreover, identifying what is truly healthy is nearly impossible due to misleading claims and confusing scores.

With FLTRD, we are on a mission to make the healthy choice the easy choice. We filter out ultra-processed foods and empower people to make informed, healthy food choices by providing inspiration, education, and easy-to-follow recipes.